TikTok is introducing a new feature that allows them to lessen the quantity of AI-created content appearing in their timelines. This initiative comes as the company revealed that it now features over 1 thousand million content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a global release. This development aligns with a rise in content created by AI, fueled by emerging content generation software.
AI Proliferation Online
It has been noted that nearly a tenth of the quickest rising channels on a popular video site only show content made by AI. A considerable share of this material is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users like content created using AI tools, ranging from computer-generated images to informative clips, and we intend to offer the community the ability to see more or less of that, based on their own preferences,” said a company executive.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its service labeled as made with AI. Overall, more than 100 m pieces of content are added to the app daily, making AI-generated material a limited portion of its total content library.
User Control Features
Viewers will be able to limit or boost the volume of AI-generated videos they see by accessing the content preference setting in the application and choosing the AI content topic. Additional categories that can already be modified under the setting include politics, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate users to label convincing AI-generated content, and it bans harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the platform will from now on add an artificially created watermark to content made using its own AI tools, or identified by an industry-wide initiative for spotting artificial media. This step is designed to deter users from attempting to circumvent the labeling process.
Educational Initiatives
The platform is also introducing a $2m educational fund for professionals and organizations to produce educational content about ethical AI use. This program will assist non-profit groups specializing in teaching coding and technology.
Platform Protection
The platform has supported its safety measures, following debate over intentions to lay off a large number of review team members in the UK. It is planning to reduce a significant number of roles in its trust and safety department in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive clarified that human moderation would continue to be important, but AI can safeguard staff by removing the most graphic content ahead of it has to be seen by staff. The company stated a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”
